Augmented Reality for Enterprise Alliance

Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

Read More +

Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

View webinar +

Why AR for Enterprise

Enterprise needs differ widely and many share attributes with consumer needs. We explain why the use of AR in enterprise is so compelling and how you can benefit.

Read More +

Meet the AREA members

See how AR currently works for our members, and how it could benefit you

See More +

View Our Use Cases

See how AR could work for your business and how we can help via our members

Read More +

Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

Read More +

The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

Read More +

Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Atheer™ Releases Latest AiR Enterprise with Enhanced Enterprise Security


Nov 8 2017

The AREA member Atheer has a new release of its AiR enterprise with Enhanced Enterprise Security, Taskflow Reporting, and Expanded...

Read More +

Hype and Reality in AR


Oct 28 2017

An article on Datamation discusses the place of Augmented Reality in the technology market, including the hype cycle. It mentions...

Read More +

Global ARVR in the Healthcare Industry


Oct 27 2017

Significant points from the report include: The global ARVR in healthcare market is expected to grow at a CAGR of...

Read More +

Twilio New APIs Enable Multi-User AR Applications


Oct 26 2017

A press release on Market Wired earlier this week reported that Twilio, the leading cloud communications platform, have announced that...

Read More +

AI, Robotics and AR Tech in Postal and Delivery Companies


Oct 26 2017

Key points from the article include: Over $500 million of annual value could be generated in an average postal organisation...

Read More +

3 Ways of Improving User Retention in AR/VR


Oct 24 2017

The three factors listed are: A simpler and more intuitive user experience – a lack of context is one of...

Read More +

France turns to Vancouver in hunt for tech talent


Oct 21 2017

As the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) went into effect just last month, French officials in Vancouver...

Read More +

North American AR Technology Innovation Award for Habitat Soundscaping


Oct 21 2017

Habitat Soundscaping represents a completely new way for businesses to address the significant problem of noise and distraction in open...

Read More +

Blue Star chooses Thingworx IoT Platform for Industry 4.0


Oct 20 2017

Blue Star Ltd, India’s leading company for refrigerators and air conditioning, have chosen PTC’s Thingworx IoT Platform for their factory...

Read More +

Online Guide to Funding and Investment in Immersive Technologies


Oct 18 2017

Developed by Immerse UK’s Access to Funding and Finance Working Group, the directory includes public funding and private capital sources...

Read More +

Stahlwille: Augmented Reality for Handtools


Oct 18 2017

The company began developing smart glasses for quality monitoring and for the assembly bolt-tightening process many years ago, but has...

Read More +

Magic Leap confirms $502 million in Series D round


Oct 18 2017

A post on TechCrunch this week by Megan Rose Dickey revealed that Magic Leap has now confirmed series D round...

Read More +

Epson AR Glasses for Drone Inspection


Oct 17 2017

Epson have developed the Epson Moverio BT-300 (FPV) Drone Edition glasses for digital photographers who utilise drones as part of...

Read More +

How Augmented Reality Is Transforming Work


Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

Read More +

Legal Challenges for Augmented Reality


Oct 14 2017

The legal challenges discussed in the article are as follows: Privacy – AR apps must abide by data protection laws....

Read More +

Augmented Reality’s Role in Designing and Constructing Commercial Buildings


Oct 13 2017

“Beyond that, the construction and building industry, specifically, has faced increasing regulations and has at times been slow to adopt...

Read More +
What we are doing

AREA Blog

Alex Gibson Interviews AREA’s Mark Sage at AWE Europe 2017 in Munich, Germany


Nov 6 2017

In this podcast, Alex Gibson of 103.2 Dublin City fm reports from AWE Europe held in Munich, Germany on 19...

Read More +

Crunchfish CEO on Gesture Technology and the Future of AR

AREA Editor
Oct 26 2017

How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have...

Read More +

How Augmented Reality Is Transforming Work


Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

Read More +

AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports

AREA Editor
Oct 16 2017

In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality...

Read More +

The AREA Issues Call for Proposals for AR ROI Research Project

AREA Editor
Jul 21 2017

The AREA has issued a request for proposals for a funded research project that will develop a full set of...

Read More +

AR Adds a New Dimension to Financial Trading and Analysis

Dmitry Parilov and Simon Raven
Jul 20 2017

AR/MR-assisted trading and data analysis platforms empower traders and investors with advanced fintech, which is capable of monitoring and visualizing...

Read More +

A Year of Enterprise AR

Mark Sage
Jul 12 2017

What I’ve Learnt as Executive Director of the AREA I’ve had the most amazing year as Executive Director of the...

Read More +

Jay Kim of Upskill on the Pristine Acquisition and the Future of AR

AREA Editor
Jun 12 2017

In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to...

Read More +

Calling all AR Startups: Now There’s an AREA Membership Just for You


Jun 6 2017

Are you an AR startup that would like to join the AREA but has lacked the resources for a full...

Read More +

No more passing the buck on AR security


May 25 2017

This is the third in a series of blog posts following the progress being made on the AREA’s first research...

Read More +

Addressing the Security Challenges of Wearable Devices for Enterprises

Tony Hodgson
May 16 2017

Read the first installment here. The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about...

Read More +

Mark Your Calendar for May 17 – AREA Webinar on AR and IoT


May 1 2017

Imagine an aircraft service facility where the maintenance crew has the actual performance data of each plane’s engine components right...

Read More +

AREA Research Project Takes on the Challenges of Enterprise AR Security


Apr 24 2017

In 2015, cybercrime damage cost the world $3 trillion, according to one estimate. By 2021, that number is expected to...

Read More +

5 Reasons Why the DMDII/AREA Requirements Workshop Was a Milestone Event

Mark Sage
Mar 28 2017

At first glance, the two-day event promised to be a worthwhile exchange among parties with shared interests. On one side...

Read More +

Augmented Reality and the Internet of Things boost human performance


Mar 20 2017

Smart connected objects allow extensive optimizations and accurate predictions in the production line. However, this is not the only benefit...

Read More +

Three Lessons We’ve Learned Developing AR Solutions

Anastasiia Bobeshko
Mar 16 2017

Industries and enterprises are adopting AR solutions to strengthen their competitive advantage and get customers engaged in business activities. As...

Read More +

Come and join us

Upcoming Events

EuroVR 2017

Laval, France Dec 12-14 2017

Besides papers on novel results and industry-oriented presentations (automotive, medical, etc.), the EuroVR Conference creates a unique opportunity for participants to see, discuss, and share the latest innovations. This event was organized thanks to the INTUITION Network of Excellence in Virtual and Augmented Reality supported by European Commission from 2004 to 2008, then embedded within the Joint...

Wearable Expo

Tokyo, Japan Jan 17-19 2018

Wearable Expo is a three-day conference and exhibition with over 17,000 visitors, 200+ exhibitors and an AR/VR zone. It is running concurrently with 47th NEPCON JAPAN, 10th AUTOMOTIVE WORLD, RoboDEX – 2nd Robot Development & Application Expo and the 2nd SMART FACTORY Expo. Register Click here to register to attend the exhibition. Exhibitor information can...

Integrated Systems Europe

Amsterdam Feb 6-8 2018

Held in Amsterdam every February, the event is increasingly featuring AR/VR/MXR. Over 73,000 visitors attended ISE 2017 with 50% of the show’s attendees serving both commercial and residential market sectors. Comments or Questions? Integrated Systems Events is a joint venture between InfoComm International and CEDIA, the two leading industry associations for the global audiovisual industry. You can send...

Worth watching

Latest Videos

Video Series | AREA Webinar Archive

Video Series | Why AR for Enterprise Alliance

Video Series | AREA Members at CES 2017

Member Video Series | DAQRI

AREA Members Collaborate

We all work together

The AREA Members

AREA Members Spotlight

3D Studio Blomberg (3DS) is a pioneer in industrial visualization and their core expertise and experience lie in holistic visual communications.

Their tools and solutions span use cases from R&D to marketing, sales, installation and operation as well as after sales and internal and external training. Through innovative visualization, we promote process efficiency, expert knowledge and overall quality.

Since forming in 2001, 3D Studio Blomberg has been a forerunner in advanced data delivery and display systems. 3D Studio Blomberg is also involved in Finnish national R&D projects for AR. In parallel with an active R&D portfolio, the company is productizing its core capabilities into commercial solutions. 3D Studio tools bring enhanced visualization possibilities to customers with support for project management, edge competence and short or long term scalable products and services.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

The AMRC with Boeing are a proponent of Industry 4.0 and Factories of the Future. As part of the AMRC’s Factory 2050, we are developing innovative ways of visualizing the vast array of data available to the end user. Through the combination of wearable technology and analytics, Factory 2050 showcases how digital information will be intelligently accessed and used as part of a digital shop floor.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is at the center of the enterprise Augmented Reality ecosystem and provides access to leading organizations and companies. As a charter member of the AREA, EPRI is shaping the ecosystem.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

As a member of the AREA, we benefit from insights and collaboration with the brightest minds in the deepest trenches of the ecosystem.

Carl Byers
Carl Byers Chief Strategy Officer

The AREA is dedicated to the growth, and experienced in matters of importance to enterprise AR, and its charter members represent some of the key players in this field. There’s no doubt that we must be on the board of this organization.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

As an AREA Contributor member, we’re able to find the right partners and build networks for our technology.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmate aspires to become a thought leader in the industry. We want to educate, learn from, and engage with other influencers and innovators in the space to collectively advance the development of this technology.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

Our participation as an AREA member offers us options to reduce barriers to AR adoption across our industry so that we avoid inventing the wheel again.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Participating in the AREA enables us to gain valuable insights about enterprise challenges and barriers for adoption, and to meet and work with pioneers and innovators in the industry.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

Upskill believes that interoperability between disparate systems and technologies will drive rapid adoption. The AREA provides an avenue for such discussions to take place.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

EPRI’s participation as an AREA charter member offers opportunities for reducing barriers to Augmented Reality adoption and not addressing obstacles alone.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

By joining the AREA, the AMRC with Boeing and Nuclear AMRC are extending their network of customers and providers in the enterprise AR ecosystem. By creating opportunities to connect the systems provider with the end user, the AMRC can work with both parties to develop a robust integration method.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

As charter members of the AREA, we are benefiting from insights and collaboration with the brightest minds in the field.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

Becoming a member of the AREA ensures that we will remain in a leadership role in the AR ecosystem.

Carl Byers
Carl Byers Chief Strategy Officer

AREA’s research and services help inform both potential customers and investors about the benefits of investing in or implementing emerging technology in AR.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

The AREA provides a platform where we can meet and share experiences with other members. We can also study showcases that might provide opportunities for development and new knowledge.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Early engagement in any technology is crucial. The AMRC with Boeing and Nuclear AMRC are keen early adopters in a number of fields and having previously played an important role in the development of Virtual Reality, we now want to pioneer in AR in manufacturing.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA provides a collaborative, non-competitive environment to speak openly about the needs of the industry and discuss/execute plans to collectively tackle barriers to broader adoption (1+1=3).

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Our business goals are in alignment with the goals of the AREA. Being a charter member allows us to get more for our investment today and it’s clear that the return on investment will be yet greater in the years ahead.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

EPRI believes that we can add value to the utility industry by learning from other industry sectors. The AREA gives us the ability to network with Augmented Reality leaders in energy and other industries.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

The AREA provides the unique potential for us to conduct joint R&D with other members to advance the technical state of the art and evaluate benefits to end users.

Carl Byers
Carl Byers Chief Strategy Officer

By joining the AREA our customers see our true dedication to contributing to a functioning AR ecosystem.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

There is a lot of hype surrounding Augmented Reality in manufacturing and being a member permits us to showcase the real value of AR to our network of industrial partners. In particular, the process of gathering and documenting ROI data so crucial to the early adoption process.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA provides the industry’s best knowledge base regarding all aspects of enterprise AR. Our membership means our customers can rely on us to understand their challenges and to provide the expertise to help them create the best solutions for their users.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AREA is a place and group where our customers can learn about enterprise AR and get questions addressed. By providing this to our customers, they see we have their best interests in mind as part of our core strategy.

Carl Byers
Carl Byers Chief Strategy Officer

The AREA is the best way for EPRI to track as well as to lead the changes in Augmented Reality around the world.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

As charter member of the AREA, we are leading our industry into the future of the knowledge age.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

Our company’s mission is aligned with AREA’s goals. We believe that our product and services will help accelerate the adoption of enterprise AR.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

The AREA provides an opportunity to regularly connect with a diverse group of the enterprise AR ecosystem members, particularly end users and technology providers, to improve Upskill's product and solution offerings.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.